On camera, she seems to effortlessly make every appearance feel immediately recognizable, making her style difficult to confuse with anyone else’s. At the center of Valerie Follass’s strongest material is a combination of familiarity and variety throughout her catalog, which gives even straightforward material more character. Even within a casual indoor setting, her confidence remains the main attraction. That keeps the material from feeling anonymous. Seen in a relaxed camera setup, her familiar screen presence gives the setup identity. It is another example of why her presence matters.